February 05, 2022
February 5, 2022
2022 Pegasus World Cup Gulfstream Park
The 6th renewal of the Pegasus World Cup was run Saturday, January 29, at Gulfstream Park in Hallandale Beach, Florida. Fanticipate was pleased to join with Pegasus as a Proud Partner of South Florida’s annual leading luxury sports and lifestyle event.
Nationally broadcast on NBC and distributed globally, the Pegasus World Cup was launched as part of 1/ST’s mission to excite, energize and modernize the sport of racing for a new generation of fans. It’s working!
The 2022 edition drew record-setting handle with over $43.8 million wagered on the 12-race program, surpassing the 2020 record of $41.8 million.
As with the Breeders’ Cup alliance, Fanticipate launched its Pegasus World Cup Partnership, offering much anticipated items for auction during the running of the World Cup races. Proceeds benefited the Permanently Disabled Jockeys’ Fund, Thoroughbred Aftercare Alliance, and Florida Thoroughbred Retirement and Adoptive Care.
Although there were numerous components contributing to the success of the campaign, the outstanding team at 1/ST tops the list. Lead by Jodie Vella- Gregory - 1/ST’s Manager, Office of Innovation - it was all-hands-on-deck from the outset. From Aaron Gryder, Peter Rotondo, and Neil Johnson, to the great Pete Aiello and Eddie Coletti, not a better group to partner with!
Team Fanticipate personnel were deployed to an unseasonably cool south Florida, the week of the World Cup. First on the agenda was a tour of Barn 24 - on the Gulfstream backside - where all of the World Cup starters were stabled. As always, the focus was the procurement of things for in-race fan participation experiences - specifically, "Own a Piece of the ActionTM" items.
Own a piece of the actionTM items are patent protected and distinct from other items because they are being sold before the live race goes off and will be in the race. This allows fans to participate in-race by literally owning a piece of the action!
Horsemen - Brad Cox, Dan Blacker, Saffie Joseph, Jr., Mike Maker, and Robert Falcone, Jr., among others - were eager to support the Pegasus designated charities, pledging unique items including blinkers, shoes, halters and racing bridles.
Not to be outdone, members of the jockey colony stepped up with donations of their own. Pegasus riders - Tyler Gaffalione, Joel Rosario, Javier Castellano, and Julien Leparoux - donated the pants they wore when riding the three signature races on the program.
What an experience, to be a part of a concept that truly represents what is good about this industry. And to have been aligned in a Partnership that not only generated revenue in support of Pegasus charities, but had also significantly increased additional awareness of the event with over 1-million impressions across all Fanticipate social media platforms. Well done everyone, well done!